About Us


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Our Story

about our

Cannabis stores


At Earth's Own Naturals, we consider ourselves a sanctuary woven from a heartfelt story of love, commitment, and a desire to enhance the quality of life of our family, friends, and treasured community. Our foundation is rooted in compassion and the belief that everyone should feel special, understood, and valued.

Earth’s Own Naturals story dates back to 2014 with founder Laurie Weitzel. Laurie’s husband was diagnosed with esophageal cancer in January and given a prognosis of 9 months to live. While they were not cannabis consumers before, they quickly discovered the comforting potential of cannabis. It was the impetus for seeking a business license to share this plant with others.– The couple received a unanimous yes from the city council and were given the green light to open a retail store. After her husband’s passing in November 2015, Laurie moved forward with their shared dream and opened their first Kimberley store in 2017. Since then, Earth’s Own Naturals has been a beacon for those looking to augment their lives in a natural, safe, and understanding environment. We have also expanded our reach to offer our in-store experience to the beautiful community of Fernie, BC.

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our purpose

Earth's Own Naturals


Today, our purpose remains unchanged. Although we are recreational retailers, our customers know that we're about more than just selling products - we're about nurturing relationships. We're here to provide you with the knowledge you need, recommendations you can trust, and a selection of high-quality products tailored to your preferences. You're not just our customers; you're our community. We know your names, your preferences, and we're here to make you feel at home.

People love our stores because we offer more than just products - we offer a warm, welcoming space where everyone is known, appreciated, and can feel good. So, whether you're stopping by for a quick hello or seeking a plant to boost your well-being, Earth's Own Naturals is here for you, always guided by our core principle - enhancing your quality of life. Welcome to our community, we’re thrilled to know you!

Enhancing Quality of Life

The Earth’s Own Naturals Way


At Earth's Own Naturals, nestled in the heart of Kimberley & Fernie BC, our core drive is an unwavering commitment to you, our cherished customers, and to our vibrant community. We strive to create holistic experiences that center around trust, education, and attentiveness. Our ethos is built on three main pillars – dependability, through consistent services; integrity, fostering an environment of transparency; and generosity, dedicating quality time to our valued clients.

We are deeply thankful for our community and the amazing plant that has the power to enhance life's quality. Our mission is simple and profound: to improve well-being and enhance quality of life. We hope to provide a compassionate and personal approach to wellness, with a team of industry experts, all dedicated to enhancing your day-to-day. We invite you to be a part of our journey as we continue to explore the comforting properties of cannabis in a welcoming and accepting space.

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